Description
Branding drives how global networks define your value, image, and persona. Corporate leaders have traditionally spearheaded branding initiatives; however, marketing has transformed into a dynamic, powerful champion of branding strategy and execution.

This course is a blend of strategic theory and tactical guidelines, providing the foundational elements of branding. We also examine relevant, timely examples of branding in practice. These knowledge and skills allow students to explore how to develop a brand from scratch, how to manage a re-branding project, as well as how to execute day-to-day communications and successful marketing campaigns.

Covering Topics
Understand and develop a Corporate Strategy
Hone your Brand Strategy to enhance the Corporate Strategy
Define your target customers and improve their Brand experience
Identify the fundamental steps to develop a new Brand and/or enhance an existing Brand
Design and implement tactical integrated Branding programs that will grow the value of your organization’s Brand and business
Create impactful marketing communications that align with Brand strategy
Craft successful internal Branding communication programs
Measure Brand value and manage a Brand crisis

WHO SHOULD ENROLL
Integrated Branding is a 5 days course designed for marketing professionals who are eager to uncover C-suite motivations behind brand value and delivery. Our students are emerging brand leaders and keen learners, enthusiastic to discover how the proactive management of customer interactions, communications, and product/service delivery enhances brands today.