Description
As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement marketing strategies for staying relevant, responsive, and profitable.

Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital marketing roadmap that meets both their customers’ expectations and their organization’s business objectives.

TOPICS COVERED

Consumer behavior changes resulting from advancement in communications technology
Customer personas and journeys
Data and data markets
Digital display and social media advertising
Digital marketing transformation and the impact on companies
Storytelling for brands in a digital world
The pros and cons of influencer marketing
Social media strategies
Search engine optimization (SEO) and search engine marketing (SEM)
Crisis communications and preparati

WHO SHOULD ENROLL

Executives looking for training to better understand the digital space and more effectively manage teams and agencies.
Mid-level marketers and managers looking to move into a senior role and adopt a more strategic mindset.
Professionals seeking to develop a solid understanding of the state of digital marketing.